Copywriter
Is Your Brand A Leader? Consumers don’t buy products According to Simon Sinek, they don’t buy ideas or services either. At least not until they understand the Why behind it. In his trending book Start With Why, Sinek presents his theory for “why some organizations…
Brands That Resonate: The Formula When people ask me what kind of marketing I want to do, people tend to expect an answer that fits into one of two categories: sales or advertising. Unfortunately for the neatly categorized boxes that organize people’s brains, the marketing…
JED Athletes: The Beginning When James Davis approached me with his idea for a startup, it didn’t have a name, it didn’t have a business model, it didn’t have a purpose. What it had was the promise of a more flexible work schedule and the…
HubSpot Certifications! In my attempt to continue learning and growing while in-between full-time jobs, I’ve kept myself busy pursuing two HubSpot certifications: Inbound and Email Marketing. After reading a Glassdoor article about which certifications actually impress recruiters, I decided to start with a HubSpot Inbound…