Brands That Resonate: The Formula

Brands That Resonate: The Formula

Brands That Resonate: The Formula When people ask me what kind of marketing I want to do, people tend to expect an answer that fits into one of two categories: sales or advertising. Unfortunately for the neatly categorized boxes that organize people’s brains, the marketing…

JED Athletes: The Beginning

JED Athletes: The Beginning

JED Athletes: The Beginning When James Davis approached me with his idea for a startup, it didn’t have a name, it didn’t have a business model, it didn’t have a purpose. What it had was the promise of a more flexible work schedule and the…

HubSpot Certifications!

HubSpot Certifications!

HubSpot Certifications! In my attempt to continue learning and growing while in-between full-time jobs, I’ve kept myself busy pursuing two HubSpot certifications: Inbound and Email Marketing. After reading a Glassdoor article about which certifications actually impress recruiters, I decided to start with a HubSpot Inbound…